Newsletters - Is there another way?
Komz 29/08/2024
Yes, you need a way to get all of your new news and content to your partners, but is a newsletter the right way?
Newsletters might include:
- Company updates
- Sales and marketing materials
- Training opportunities
- Industry trends
- Success stories
- Incentive programs
- Upcoming events
You are giving partners what you think they need, but your partners are all different. With partners receiving over 250 vendor emails a week, with an expectation of logging into dozens of vendor portals/PRMS and more a month, how is your newsletter achieving this? Researching, writing, editing and proofreading a newsletter requires a minimum of 4 hours every issue. This increases if you want to include some of the aforementioned content. Expect 10 hours + for a fully packed monthly newsletter. There is another way!
